Setting Up Facebook Lead Generation Ads

Setting Up Facebook Lead Generation Ads

🚀 Overview

In this module, you’ll learn how to set up a high-converting Facebook & Instagram lead generation ad using Meta Ads Manager. Unlike traditional methods that require websites and landing pages, this strategy captures leads directly inside Facebook—reducing friction and increasing conversions.

By the end of this module, you will have:
✅ A professional ad creative that grabs attention and converts.
✅ A lead generation campaign that captures emails & phone numbers without a website.
✅ An instant form that auto-fills user information for seamless sign-ups.
✅ A process to direct leads to your AI-powered sales page.

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Step-by-Step Instructions

1️⃣ Create an Ad Creative in Canva

• Go to Canva (Free tool).
• Click on “Create a Design” → Choose Instagram Post (4:5 ratio) for better ad placement.
• You can create either an image ad or a video ad:
  • For a video ad: Use HeyGen to create an AI-powered avatar.
  • For an image ad: Use a high-quality photo or an engaging graphic from Canva.
• Use ChatGPT to generate compelling ad copy:
  • Example prompt: "Generate a catchy, high-converting Facebook ad headline for [your offer]."
• Add text overlays & a CTA button (e.g., “FREE Training” or “Watch Now”).
• Download the final ad creative as a high-resolution PNG file.

🚀 Tip: Keep it clean and bold. Ads with a clear message and simple design perform best!

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2️⃣ Set Up Your Meta Ads Account

• Log in to Meta Ads Manager.
• If you don’t have an ad account, create a free Business Account.
• Go to Business Settings → Set up your Facebook & Instagram pages (required for running ads).

🚀 Tip: If you’re running ads for the first time, Facebook might require verification before approval.

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3️⃣ Launch a Lead Generation Campaign

• Click “Create New Campaign” → Select “Leads” as your campaign objective.
• Click “Continue” → Use Meta’s recommended settings for AI-driven optimization.
• Enable Advantage+ Audience & Advantage+ Placements for better reach.
• Name your campaign (e.g., “CloseGen Lead Ads Campaign”).
• Click Next to move to the Ad Set level.

🚀 Tip: Advantage+ settings allow Facebook AI to optimize targeting for the best results.

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4️⃣ Configure Your Ad Set (Lead Form & Budget)

• Select “Instant Forms” as your lead generation method (faster conversions).
• Choose your Facebook & Instagram pages for running the ad.
• Set Performance Goal: Maximum Leads to optimize for more conversions.
• Set Your Budget:
  • Start with $5/day (Facebook suggests 11-31 leads per day at this budget).
  • Scale up as you see results.

Set Your Target Audience:

• Choose Location:
  • For local businesses, target specific cities.
  • For digital businesses, target one country per campaign (don’t use worldwide targeting).
• Set Age Range:
  • For coaching/education businesses, use 18-45 as the target range.
• Gender & Interests:
  • Keep it broad (Facebook AI optimizes better with larger audiences).

🚀 Tip: If targeting multiple countries, create separate campaigns for each to maximize efficiency.

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5️⃣ Upload Your Ad Creative & Set Copy

• Select your Facebook & Instagram pages in the Ad Creative section.
• Upload your Canva-designed ad image or HeyGen video ad.
• Write Primary Text (what users see first):
  • Example: "Tired of chasing leads? Get this free training & learn how to automate your sales in 30 minutes!"
• Add Headlines (multiple variations help Facebook optimize):
  • “24/7 Automated Sales System”
  • “Close Deals While You Sleep”
• Call-to-Action (CTA) Button:
  • Use “Learn More” instead of “Sign Up” (reduces friction & increases conversions).

🚀 Tip: Use ChatGPT to generate multiple ad headlines and descriptions to test what works best!

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6️⃣ Create an Instant Lead Form (No Website Needed!)

• Click “Create New Form” → Name it (e.g., “CloseGen Lead Form”).
• Select “More Volume” to maximize leads.
• Headline & Description: Use ChatGPT to generate engaging copy. Example:
  • Headline: “Automate Your Sales in 30 Minutes!”
  • Description: “Get more leads and sales on autopilot without hiring a team.”
• Collect Lead Information:
  • Select Full Name, Email, and Phone Number (pre-filled from Facebook).
  • Keep the form short—more fields reduce conversion rates.
• Add a Privacy Policy Link (required by Facebook):
  • Use a free privacy policy generator (e.g., FreePrivacyPolicy.com).
• Redirect Leads to Your VSL Page:
  • After submitting the form, users should be directed to the AI Video Sales Page created in Module 1.
  • Select “Go to Website” → Paste your HeyGen Video Link.
  • Change CTA text to “Watch Free Training” for better conversions.

🚀 Tip: Facebook auto-fills lead info, making sign-ups faster and friction-free!

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7️⃣ Review & Publish Your Campaign

• Double-check budget, audience, creatives, and lead form settings.
• Click “Publish”—your ad will go under Facebook review before going live.
• Once approved, leads will start coming in!

🚀 Tip: You can duplicate ads to test different audiences or creatives to improve performance.

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🎯 Final Outcome of Module 2

✅ A live Facebook & Instagram ad generating leads automatically.
✅ A seamless instant form capturing emails & phone numbers.
✅ A traffic flow from the ad → lead form → AI-powered VSL page.

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🚀 Next Steps

Now that leads are flowing in, how do we convert them into paying customers?
In Module 3, we’ll automate sales follow-ups using Awaz.ai to call leads, send WhatsApp messages, and drive conversions—100% hands-free.

👉 Go to Module 3: AI-Powered Sales Automation 🚀