Creating Your AI-Powered Video Sales Letter

Creating Your AI-Powered Video Sales Letter (VSL)

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🚀 Overview

In this module, you'll learn how to create a fully automated AI-powered Video Sales Letter (VSL) without needing a website, a landing page, or recording yourself. Using HeyGen, we’ll generate a high-converting video hosted on a dedicated page with a call-to-action button to drive sales or appointments.

By the end of this module, you'll have:
✅ A high-quality, AI-generated sales video
✅ A shareable, optimized VSL page with a CTA
✅ A conversion-focused structure designed for ads & organic traffic

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Step-by-Step Instructions

1️⃣ Create Your HeyGen Account

• Sign up for HeyGen.
• If you're eligible, you might receive a discount.
• Once signed in, navigate to the dashboard.

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2️⃣ Create Your AI Avatar (Optional but Recommended)

🔹 If you want a personalized AI avatar:

• Click on "Create Avatar" inside HeyGen.
• Record a 2-minute video of yourself using your phone.
• Upload it to the platform—HeyGen will generate an AI clone of your voice & appearance.

🔹 If you prefer using a pre-built avatar:

• Browse the stock avatars inside HeyGen.
• Choose one that fits your brand (e.g., professional, casual, or corporate look).

🚀 Tip: If you’re a personal brand, using your own AI avatar makes the video feel more authentic!

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3️⃣ Generate Your Video Sales Script Using AI

A good script follows a proven structure:
✅ Hook – Grab attention in the first 3–5 seconds.
✅ Problem – Address a pain point your audience faces.
✅ Solution – Present your product/service as the answer.
✅ Call-to-Action (CTA) – Guide viewers on what to do next (buy, book a call, etc.).

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Steps to Generate a Script:

1. Open ChatGPT and input this prompt:
   "Generate a 2-minute video sales letter script for [Your Product/Service]. Follow this format: Hook → Problem → Solution → Call to Action."
2. Review and refine the script to fit your brand’s voice.
3. Copy the script for use in HeyGen.

🚀 Tip: Keep it engaging! A strong hook keeps viewers from scrolling away.

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4️⃣ Create Your AI Video in HeyGen

• Click "Create Video" → Select "AI Avatar Video".
• Choose a Landscape format (ideal for web & ads).
• Select your AI avatar or stock avatar.
• Paste your script into the text box inside HeyGen.
• Remove any unnecessary headers (e.g., “Problem” or “Solution” sections).
• Adjust voice tone & speed to make it sound more natural.
• Click "Preview" to check the output.
• Once satisfied, click “Submit” to generate the final video.

🚀 Tip: You can tweak voice pitch, energy, and pauses to make the AI speech feel more human-like!

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5️⃣ Add Captions & Publish the Video

• Once the video is ready, enable captions to increase engagement.
• Click "Publish" to finalize the video.
• Your video is now ready for sharing.

🚀 Tip: Many viewers watch videos on mute—captions boost retention & conversions!

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6️⃣ Host Your VSL on a Custom Page

You don’t need a website—HeyGen provides a dedicated hosting page with a CTA button.

Steps to Create Your VSL Page:

1. Click “Customize Video Share Page” inside HeyGen.
2. Add a CTA Button that links to:
   • Your checkout page (if selling a product).
   • A Calendly link (if booking appointments).
   • Any custom URL where users can take action.
3. Modify the button text (e.g., “Book an Appointment” or “Get Started Now”).
4. Customize colors, branding, and layout to match your business.
5. Copy your shareable link—this will be used in ads & marketing campaigns.

🚀 Tip: Keep your CTA clear and action-oriented (e.g., “Claim Your Spot Today” instead of “Learn More”).

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7️⃣ Test Your VSL Page

• Open the video page link in a new tab.
• Check how it looks on both desktop & mobile.
• Ensure the CTA button works properly.
• Fine-tune title, description, and layout for maximum conversions.

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🎯 Final Outcome of Module 1

✅ A fully-automated VSL page with an AI-generated sales video.
✅ A clear and compelling CTA button directing viewers to take action.
✅ A shareable link ready for use in ads & marketing campaigns.

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🚀 Next Steps

Now that your VSL page is live, the next step is driving targeted traffic to it. In Module 2, we’ll learn how to run high-converting Facebook lead generation ads—bringing qualified leads to your VSL on autopilot.

👉 Go to Module 2: Setting Up Facebook Lead Generation Ads 🚀

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