AI-Powered Sales Automation

AI-Powered Sales Automation

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🚀 Overview

Now that we have traffic flowing to the Video Sales Page (VSL) from our Facebook ads, some leads will take action and convert, while others will drop off without booking an appointment or making a purchase.

This module focuses on re-engaging those inactive leads automatically using AI-powered phone calls, WhatsApp, SMS, and email follow-ups—without any manual effort.

By the end of this module, you will have:
✅ An AI-powered sales agent that calls leads and books appointments.
✅ An automated system to follow up via WhatsApp, SMS, and email.
✅ A seamless workflow that nurtures and converts cold leads into paying customers.

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Step-by-Step Instructions

1️⃣ Why AI Sales Automation?

• 80% of leads never take immediate action after clicking an ad.
• Traditional follow-ups require a sales team, which costs $3,000+ per rep per month.
• AI-powered calls & messages engage and convert leads 10X faster, at a fraction of the cost.

💡 Instead of manually calling leads, we will use Awaz.ai to automate sales calls, WhatsApp follow-ups, and appointment bookings.

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2️⃣ Sign Up for Awaz.ai & Set Up Your AI Sales Agent

1. Go to Awaz.ai and create an account.
2. Enter the coupon code "CLOSEGEN" to get a 10% discount on monthly plans.
3. Navigate to the dashboard to start setting up your AI agent.
4. Click “New Agent” → Choose a predefined AI sales agent template.
   • Recommended: “Zara” AI Agent (Pre-built for coaching & course sales).
   • Other templates: Nightlife, Event Planning, Recruitment, E-commerce, etc.

🚀 Tip: If you sell coaching or courses, choose "Zara" for a ready-to-use AI sales script.

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3️⃣ Customize Your AI Agent

• Name Your AI Agent (Example: "Danny" or "CloseGen AI").
• Define Your Company & Offer
  • Use ChatGPT to generate a quick business description.
• Set Your AI’s Objective
  • Example: “Book a call for my coaching program” or “Close the sale via SMS & WhatsApp”.

💡 Why is this important? Your AI will follow different actions based on the goal—either nurturing leads for a call or closing sales directly.

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4️⃣ Set Up AI Call Behavior & Conversation Flow

• Voice & Tone Adjustments
  • Choose natural-sounding voices from different accents (American, British, Australian, etc.).
  • Adjust interruption sensitivity (Recommended: 0.72) to avoid sounding robotic.
  • Enable backchanneling (e.g., "I see," "That makes sense") for a human-like experience.
• Create an AI Sales Call Script
  • Example:
    • Opening Line: "Hi [Lead’s Name], you recently signed up for our coaching program through one of our Facebook ads—just checking in!"
    • Qualifying Question: "What interested you in using AI for your business?"
    • Lead Handling:
      • If interested → Book an appointment or send a purchase link.
      • If not interested → Mark as "Unsubscribed" and stop calling.

🚀 Tip: Avoid strict scripts—let AI agents have dynamic conversations for better results!

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5️⃣ Automate AI Calls to Your Leads

• Trigger calls automatically for new leads collected via Facebook Ads.
• Define call rules:
  • Call each lead 4 times max (to avoid spam).
  • Set a 1-hour gap between call attempts.
  • Only call between 10 AM - 6 PM (Business Hours).

💡 If a lead signs up at 1 AM, they will receive a call the next business morning—ensuring a smooth experience!

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6️⃣ Set Up Automated Follow-Ups via WhatsApp, SMS & Email

• For interested leads:
  • Send a WhatsApp or SMS message with a booking link.
  • Example:
    • "Hi [Name], thanks for your interest! Here’s the link to book a call: [Calendly Link]"
• For non-responsive leads:
  • Send a follow-up email after 24 hours.
  • Example:
    • "Hey [Name], we noticed you showed interest in our AI training. Do you have 10 minutes for a quick chat? Book here: [Link]"
• For rejected leads:
  • Automatically unsubscribe them to prevent further calls.

🚀 Tip: Use Zapier to connect Awaz.ai with WhatsApp & Email for seamless automation!

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7️⃣ Testing Your AI Sales Agent

Before going live, test your AI agent’s voice & call flow:

1. Go to Awaz.ai dashboard → Click "Call Now"
2. Enter your phone number to receive a test call.
3. Speak to your AI agent and evaluate the responses.
4. Tweak the script & tone if necessary.

🚀 Tip: If the AI sounds robotic, lower the interruption sensitivity & add dynamic pauses.

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8️⃣ Launch Your AI Sales Campaign

• Create a Campaign in Awaz.ai:
  • Select "Outbound Campaign" (For AI to call leads).
  • Choose your AI agent & business phone number.
  • Select your lead list (imported from Facebook Ads).
  • Set a daily budget (Recommended: $20/day for 1,000+ calls).
  • Choose calling hours (10 AM - 6 PM).
  • Turn on the campaign to start calling leads automatically.

💡 Leads signing up during business hours will get a call within minutes—hot leads convert faster!

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🎯 Final Outcome of Module 3

✅ AI-powered calls nurturing and converting leads 24/7.
✅ WhatsApp & SMS follow-ups sending appointment links instantly.
✅ No manual outreach needed—your AI agent does the work!

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🚀 Next Steps

Now that leads are being called & nurtured, the final step is seamlessly integrating everything to ensure smooth automation.

In Module 4, we will connect Zapier, Email Automations, and CRM integrations to create a fully automated sales engine that scales effortlessly.

👉 Go to Module 4: Integrating Everything with Zapier 🚀